Internet and mobile devices have strengthened marketing. Innovative digital media and social marketing trends have been established in the first semester of 2021, and many of them have been cemented in the industry with considerable staying power.
Social media and digital marketing can be considered trends themselves, as they represent a creative and effective way to make some items and products known to the audience by using tools and resources available, like Internet and mobile devices. There are, however, movements and trends within digital media and social marketing. Some of them are:
SEO
Search Engine Optimization (SEO) is gaining more and more steam in the digital world with each year that passes by. Companies are now aware of the advantages of being ‘visible’ in the digital world and act accordingly.
Optimizing content to accommodate to the user’s preferences can lead to more visitors, and more visitors is good for a website’s business, no matter the field. Search engine optimization is one of the most important trends in digital marketing.
Social Media Marketing
Marketers have correctly identified the digital world as their niche. Internet can really impulse a firm or a company, and a strong social media campaign is very important to engage millions of users around the world into using or preferring a certain or specific brand.
Old advertising and billboards are staying behind in the rear mirror, and digital platforms are now companies’ preferred resources to reach thousands of people at the same time.
Social media outlets like Instagram, Facebook and Twitter allow businesses to interact with potential customers, understand their needs and desires and let them know about the latest products, all in one platform.
Paid search marketing, for example Google AdWords Pay per Click
Paid publicity and advertising is still used, but it has migrated to the Internet: the digital world is now home of paid ads, working under a pay–per–click measurement system. Google AdWords has, thus, become a useful tool for online publicity.
Internet of things
Connectivity is all around us, and one of the trends in the digital and social marketing world is the famous ‘Internet of things’, a tool that allows humans interact with ‘smart’ devices to offer solutions to everyday situations while offering unique features.
Snapchat up, Twitter down
While Twitter remains a useful social media network and it is highly unlikely to disappear in the near future, the need for more interactive experiences have made Snapchat’s popularity to go up and Twitter’s to dwindle.
ContentCreatorZ brings the exciting social media world for you to explore and benefit from. With the increasing indulgence of social media in our lives business community too has resolved to the use of digital and social media for marketing.
It doesn’t matter that the branding was on stone or was done using some augmented reality techniques, all that matters is the good content. It is rightfully said that “If your branded content doesn’t resonate with your targeted audience, you have failed”.
The trick to ace at it is the use of modern approaches of being human. Here are the 5 trends that ContentCreatorZ sought for you to look forward to in 2021:
Video Content
The “8th annual Social Media Marketing Industry” report says that 60% of the social media marketers used video content and 73% of the responders were willing to use it in future also. This clearly means that the video marketing is eating up social media.
Chat Bots
They can make real time interaction with the customers and solve their problems without delays. They make 24/7 availability of service possible and respond way faster than human support.
Paid yet Personalized Content
This at the first glance may seem not worth investing. As millions of businesses have now resorted to social media for marketing, there is ever increasing noise of the content. This makes the user frustrated instead of being attracted. So, a minimal payment and the security of only relevant content is surely bound to touch customer’s nerves.
User Generated Content
According to “Global Trust in Advertising” report 66% of the consumers trust the opinions of other consumers posted online and 46% trusted the online advertisements. But simply posting a happy Instagram picture of the satisfied customer wouldn’t be enough, instead companies will move towards the user generated content as their new online marketing strategy.
Ephemeral Content
The recent and fast adoption of the story feature, of snapchat, by both Facebook and Instagram indicates that people want coming back for more. The historical evergreen content (that can be reproduced) is not the answer now, instead companies will be creating such content that urges the user to come back and demand more.
The advancement in social media has thus made everyone finger crossed and excitedly waiting for the trends of this year and ContentCreatorZ has solved the problem for you.
